Do you suck? Sportlife gum or mints
Sportlife needs no introduction as a brand. Besides Sportlife Gum, the Mints are also firmly established in the market. With the opening line “Do you suck?“, Sportlife once again chose my voice for a campaign that refreshes attention for both product lines.
To answer the question right away: no, the smacking is not me, although just for fun I did have a go too once my voice work was done.
Running on radio, online pre-rolls and sponsored messages, the spots with their very present smacking and chewing sounds provide the triggers needed.
